Wack-a-Mole?

I hate Chuck-E-Cheese, but as a parent I'm sort of forced into it. I was thinking of marketing when watching my son play the "wack-a-mole" game; perhaps marketing is just like the little gophers...knowing just when to pop up in front of your consumer is key; otherwise your just plain annoying- and when that happens, someone smacks you on the head!