Will a one-of-a-kind competitor will render your business model obsolete? Possible... and pretty much a certainty. But what if your camping out in the consumer response side of the business? What if you hear from consumers, distributers of "rumbling's?" How do you take the "data" and kick it upstream? How can you get those that steer the ship to take notice of the information?
It's less about "data" coming out of the consumer side and more about "tangible, actionable" information that hits everyone square on the head. A pile of spreadsheets are one thing...an actual consumer or distributers story is another. Their experience, heartbreak or ideas are real. Their compassion is (usually) undeniable. It's true, Seth and TP were right- a compelling story always make a point much better than the best multi-colored spreadsheet or PowerPoint ever will!
