"Prove it" said my eight year old. "Prove it."
No two words will force a better moment of truth than "prove it."
Superior product quality? Prove it.
Distinct brand differentiation? Prove it.
Marketing that creates sales? Prove it.
World-Class customer service? Prove it.
When you have to back up what you say, what you do and how you do it- it creates a heightened awareness. An awareness of what really add's value, what really makes a difference in what we do
Attention?
Marketing; Apple vs. Kleenex
Customer Service; Nordstrom vs. your cell phone provider.
What do we notice? Where does our focus go?
Our minds are hardwired to notice what's different. Good or bad- sure, but "different" stands out. It's the funky Syrah that wins a gold medal when 40 other wines were made cleanly with balanced fruit. It's a talking bear on the tail of an airplane or the bright-red gift bow wrapped around a Lexus- different get's attention.
Gaining the right attention- the "differentiation of attention" is the only way to gain market share, to gain budget approvals or to gain that raise- different always get's noticed. Now, is our tact "good attention" or "bad attention?" I don't know, but at one time I thought Iron Maiden and ear rings were the way to get attention...now I'm convinced it's a nifty tie and a well-run group around me.
Customer Service; Nordstrom vs. your cell phone provider.
What do we notice? Where does our focus go?
Our minds are hardwired to notice what's different. Good or bad- sure, but "different" stands out. It's the funky Syrah that wins a gold medal when 40 other wines were made cleanly with balanced fruit. It's a talking bear on the tail of an airplane or the bright-red gift bow wrapped around a Lexus- different get's attention.
Gaining the right attention- the "differentiation of attention" is the only way to gain market share, to gain budget approvals or to gain that raise- different always get's noticed. Now, is our tact "good attention" or "bad attention?" I don't know, but at one time I thought Iron Maiden and ear rings were the way to get attention...now I'm convinced it's a nifty tie and a well-run group around me.
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