Think about it. Yes, how you “think” or “feel” or “perceive” a brand is the reality of that brand, isn't it?. Your the consumer right? You make the rules in today's market, right?
Of course we spend much time trying to get our brand to have a world-class perception while were running around like evicted prairie-dogs (Colorado reference) putting out fires or finding the best place to get our message across- but consider the flip-side. Consider the positive image the brand has now in certain markets…be appreciative…cause after all, if they really knew how screwed up we are- we’d be in trouble! Praise the beauty in the brand perception!
