A friend shared with me her frustration at her Sales Force. She viewed them as traveling customer service as opposed to people promoting her products.
Heard it before?You want to elevate Sales? Then elevate Customer Service as a whole. Why do you think your sales staffs are "traveling customer service Rep’s?" Yes, because clients obviously look at them as more valuable being in the role of customer service (must not be able to rely on the cubicle rats back at the office). It's simple- you have both as a client...a customer service Rep and a Business Consultant. Build up customer service and a natural transition will happen…sales people will stop servicing and start selling!
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