Branding. Think Neil Young and what comes to mind?
Now think consistency in the brand? Not in an Apple way- in a Neil Young way.
Are brands true to it's ideals and markets and customer base? Does it know when it can both maintain consistency while at the same time be radically different to gain attention?
Today Neil Young is releasing a new album and it's, well, an album. Real vinyl (180 gram vinyl to be exact). The cost? Twice that of a normal album/CD/Download. The message? Neil is Neil- if you like him, you'll love the idea of him releasing a 180 gram vinyl album. I'm buying two (and I don't own a record player).
http://download.wbr.com/neilyoung/newsletters/031910.html
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