Adding value is, well valuable. But to who? Is adding value possibly our own way of justifying our presence at the meeting or while on the task force? Is it our desire to add our two cents or to prove we still have a functioning brain? Perhaps that's the source of our non-simplistic approaches. Perhaps all of us have such a strong desire to be "us," to be "valuable" that we start mucking up the initiative or campaign or brand. Maybe this whole "simplicity" thing can be accomplished by just sitting there...letting the natural progression of the project take it's course.
I remember a Peter Drucker quote from school;
"We spend a lot of time teaching leaders what to do. We don't spend enough time teaching leaders what to stop. Half the leaders I have met don't need to learn what do, they need to learn what to stop."
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