I had an experience today with a business partner of ours. They pulled the ol’ “that’s not the way our process is.”
OK, so it’s about you and your process? Try this quote on for size;
“Customers today are active, not passive. No longer are we a product-out world. It’s a customer-in world.”
-Mike Fasulo, CMO, Sony
The obvious comment is “no kidding.” Yet day in and day out I’m (and you and your customers) are faced with so many companies clinging to the old model, the model that says it’s all about us and our processes and the customer needs to understand that!
Grow up. It’s never been about my company or your company- it’s about the revenue generators….CUSTOMERS! What preocess do they want? And if they follow it will that generate sales?
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