In 1986 I climbed to the top of the Leaning Tower of Pisa in Northern Italy. Long-spiraling staircase took me past each level where I could see out and feel the slant of the tower. The entire town was awash in the typical tourist trappings with buses of people from all over the world coming and going.
Why did this tiny town with nothing but a slanted tower become a required destination spot for one’s trip to Italy? Because it was odd, weird, different! Imagine if it was the “Perfectly Straight Tower of Pisa.” Who would come? Who would care (besides engineering students).Give me different, unique, wacky and I’ll remember. Stand out from the crowd and I’ll talk about it for years to come (21 years of talking about it actually).
No comments:
Post a Comment