Price, price, price!

He’s in a dirty shirt, his breath smells like cigarettes and his store is a mess. His consumer, Mrs. Smith, instead of telling him she’s not comfortable with “him” says the proverbial “I’ll have to talk with my husband about the price.”
He walks in the back room mumbling that all consumers think about these days is “price.” He lowers his…expects his suppliers to lower theirs. “Damn economy” he says.

Down the street, the clean cut, well-trained store owner with the immaculate store sells Mrs. Smith $6,000 in product while her two kids watch SpongeBob on the small TV in the “play room” section of the store. Mrs. Smith is offered a cup of tea and a chocolate chip cookie while she writes out her deposit check…all without talking to her husband. "Damn, what an economy" the store owner says.