I got a Brand issue. No, not trying to create one, just protect it. Now can I say most branding issues are really issues associated more in the experience with the brand? Is the mirror handy? Can we dig deep inside; do a little soul searching to uncover why the experience does not match the brand promise? With all due respect to the sample vehicle, brochures and cute promotions (really confusing promotions but I’ll let you have the “cute” description) can we just stop, drop and roll? Can we look at the fire burning instead of wondering why it’s smoky? Oh that’s right…your not declaring a fire until you form a team, study the history of fires, fire types, etc. and deliver the results in a binder.
I smell the binder burning…
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