Fanfare?

So I ask a Sr. Executive at a billion dollar company why organizations don’t “market” more of the things they do. This thoughtful response came back;

“Sometimes good consumer friendly ideas to enhance a brand are born and launched without the usual fanfare. Cushier seats in the waiting room, self-check out options at a supermarket, shirts that match the jeans that match the sweater. Consumer awareness and appreciation is the goal...the parade down main street is not always necessary - as a matter of fact - when it just happens without the noise - the consumer still gets it and starts to think that quality & improvements must be an inherent part of that brand culture. Kind of like LT scoring a TD and just tossing the ball to the ref - vs - doing the wild thing in the end zone.”