Got a blog email today from a consultant we've used in the past. "Mr. X" as I'll call him is killing me with basic, regurgitated material.
Now I know I'm going against my old training/consulting brethren, but the more I see, the more I think we should not take any advise that is not backed up by real-time, boots-to-the-floor types that are living the challenges day to day. You can get sucked into a cocoon being a "consultant." "Mr. X" talks about insuring you retailers create a "memorable experience?" No shit.
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