Customer confidence at an all-time low?

That’s what the Denver Post said. I really don’t believe it but it brings up the question; if consumer confidence is at an all-time low, we must provide persuasive credibility that we will do as we promised. Every time. The Brand Promise is already out there. It’s bubbling in the consciousness of our consumers- from the print campaigns to the point-of-sale moment of truth, it’s out there. Are we doing as promised? If not, what are we doing to address the gaps in what we're promising vs. what we're delivering?