Consumers need the spotlight

This altered quote (sorry Lisa) is from author Lisa Johnson;
Consumers are looking for the spotlight; they enjoy being big fish in small ponds. They are ready to have their dreams and needs acknowledged and legitimized. Hand over the microphone and start the cameras rolling. Give them the backstage pass and the insider treatment. These people are itching to stand out, stand up, and be celebrated with their names in lights.
It’s their brand too!