"Realize that the consumer is in control - and act on this new fact."
Huh? I fell out of my chair when I read this today...since when did this fact become "new?"
The consumer has always been in control. The problem has been companies that only thought about how great they are, how smart they are (and how out of touch they are).
1 comment:
I'm sorry I disagree. Consumers are not in control. We as business people are. All you have to do is give the consumer what they want and came in for and you are in control. Use your control to take care of the consumer and you will have a consumer for life, yours and their's. Facinating isn't it. Everyone wins then.
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