Maslow

So what is “Protecting the Brand” day in and day out? I mean sitting in this office all day with every finger and toe in the great dyke trying to keep the water (unhappy consumers) out is too much. At what point do you stop? Oh, you say it’s silly to even consider that? Don’t even think about turning your back on the Brand for one minute you say. Well, I haven’t yet...and that’s with more shit on my shoes than normal. You see, plugging the holes, apologizing for the mis-cues and taking the lumps for a business structure that isn’t perfect…well, hurts. It’s tiring…it will kill you.
Going back to freshman years “Maslow teachings” got me thinking about his “Self-Actualization” theory. To quote the old man; “The musician must make music, an artist must paint, a poet must write, if he is to be ultimately at peace with himself. What a man can be he must be. This need we call Self- Actualization.”
OK, so what. What does a Brand have with any of this? Perhaps “what a Brand can be it must be” might be something. I mean does this all have a point? Does change happen? Do the fingers in the dyke help? Really! Do they?