It's the product...that's it.

I'm not sure when, but my house had filled up with this "Method" brand of cleaning products. The hand soap has taken over the kids bathroom, floor cleaner for the hardwoods, it's everywhere. So I ask my wife (the real consumer) about the stuff...she loves it. I use it- now I love it. It's rather cool packaging, functional and all that- add to it the stuff works and you have a brand that is well, a brand.

Once again, why must we "market?" Can't we just focus on the brand, it's quality, it's "presentation" to the consumer? The product IS the marketing!!!