Stop those pesky expectations!

Why do consumer expect our products to do things that’s not in the brochure? How on earth can they continue to broaden their expectations of our stuff when we never put it in our materials or told the sales force or shared with Customer Service? So why are they doing this to us? Don’t they know we control things around here? Funny thing is…you ask that $31k/yr Customer Service Rep and she’ll tell you…yep, she knows more than her $90k/yr Brand friends…