Seth mentioned today that "The product IS the marketing!"
Thanks Seth...for a minute there I thought that mediocre quality was moving towards "acceptable." Day in and day out consumers are using our stuff...either smiling with it or bitching at it...good Lord man, everything matters!!! The quality, the packaging, the warranty card, simple, easy to understand instructions...everything! Making a nice four-color piece for the counter card holder means shit next to that!
(yes, I'm referring to Seth Godin- if you don't know that name you don't know marketing)
No comments:
Post a Comment