In Sonoma County last week driving though the country roads. Came upon the town of "Freestone" and was reminded of the great bakery there. Stopped in- it's a small, hot, cramped bread bakery with concrete floors, no decorations and a large brick oven. The bread is absolutely out of this world. And the nuevo-hippies working there look like they just crawled out of bed yet they "beamed" with positive energy (yes, a true heart-felt smile can be felt).
So the "Starbucks" model of retail is king? Is the "sensory" experience or the retail display racks important? Perhaps, but this bread place has something most (maybe all) don't have- that is a killer, high quality product. You cannot beat superior quality no matter how cool your store is((and Turning, Turning Back from de Grassi playing in the background get's em extra credit).
http://www.wildflourbread.com/
http://www.degrassi.com/
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